Assignments

Website Traffic & Popularity
Allows students to deeply learn one website and a competing site to analyze for an entire semester. Focuses on traffic metrics and backlink analysis. Relies on a variety of free web-based data sources.

See in Scribd.

UX / Usability Field Test
Uses Steve Krug’s usability testing script. Requires students to conduct two in-person tests, with options for remote testing. A key area is improved using sketch or wireframe.

See in Scribd.

SEO / Keyword Research
Uses SpyFu, thanks to that excellent course providing each student free access for 120 days. Also incorporates Google Trends.

See in Scribd.

First Job in Advertising
Provides an opportunity for students to dive into the entire landscape of potential careers.

Super Bowl Analysis
Looks at recent Super Bowl advertising.

Social & Ethical Analysis
Allows students an opportunity to think through ethical aspects of advertising. Focus is on a current case study.

Introduction to the Advertising Process
Very deep dive into a specific company, its products and an identified target audience. This becomes the first part of the larger media plan assignment.

Media Plan
Building from the previous assignments, students must spend a specified amount of money in 3 to 4 different media types. Requires approximately four weeks of in-class coverage.

Creative Concepting
Students choose one of 3-4 standard creative templates to communicate a specified message objective. Usually the client is the same as the media plan for deeper knowledge and understanding.

Chocolate Macarons
A classic French delicacy, filled with rich chocolate ganache
$12.00

Crêpe Suzette
Delicate crêpe in buttery, orange sauce; served flambé
$13.00

Praline Cake
Multi-layer praline and chocolate cake with caramel cream cheese
$12.00

Tarte Tatin
Sticky caramel sauce with apples, served with whipped cream
$12.00

Lemon Tart
zesty lemon tang, creamy custard and topped with meringue
$12.00

Trio of Fruit
Blueberries, strawberries, raspberries, plums and passion fruit
$28.00